Advice for Entrepreneurs:
Mistakes Are the Key to Success
(ARA) - Considering starting your own business? You are not alone.
In fact, entrepreneurship has become an increasingly popular career
choice in the last few years.
Some people decide to build their own businesses
out of a desire to be out on their own or because they have dreams
of turning a hobby into a career. Others may have been laid off and
are frustrated with their current job prospects, or they may simply
need greater flexibility in their lives.
But starting your own business can be
challenging, and requires long hours and a lot of hard work and
determination. In fact, only 30 percent of business start-ups
survive more than five years. To avoid the pitfalls, new
entrepreneurs need to do their homework and seek out all the advice
they can get.
Michael Kerrison, 50, an IBM salesman turned
self-made millionaire has recently chronicled his entrepreneurial
experiences in a new book called “Landing on Your Feet.” The author,
a pioneer of the high tech industry who launched three technology
companies that eventually reached multi-million dollar levels, uses
examples from his life, including the mistakes he made along the
way, to give a real world view of what it really takes to start and
build a business.
“I believe real learning comes from our
mistakes,” says Kerrison. “Embrace your failures, for they are your
true teachers. Success teaches us little; it’s just the way we keep
score,” he explains.
Kerrison’s book started out as a personal quest
to “get down on paper” all that he had learned about business over
his 25-year career. The final result is a business book that mixes
business strategies with personal stories that the author hopes
people will be able to relate to. There is a lot of practical
advice, including guidance on strategic planning, time management,
compensation strategies, marketing techniques and human resources.
There’s even a useful “tool kit” at the end with concise advice on
the sales cycle, and planning and management tools.
Kerrison, who is currently the president of
Endurance-America, a management consulting firm specializing in
executive development and business planning, loves business and he
wants the reader to love it too. For would-be entrepreneurs, he sums
up his philosophy this way: “Starting and building your own business
isn’t about making money, getting famous, or obtaining power. It’s
about staying in the boat. It’s about outlasting the storms. It’s
about trusting God. . . . Because in the end you have finally
figured out that your business -- your boat -- is about enriching
the lives of people: your employees, your clients, your loved ones.
Landing On Your Feet is Available by calling
Abbas PR at (952) 921-7287.
Courtesy of ARA Content