An Important Lesson for
America’s Future Business Leaders
Junior Achievement Teaches Kids
How to Achieve Excellence through Ethics
(ARA) – As one financial crisis after another has
gripped our nation, a serious social issue has become all too clear
-- there is a critical need for early ethics education in the United
States of America.
According to a new Junior Achievement/Harris
Interactive poll of teens, 33 percent would act unethically to get
ahead or make more money if there was no chance of getting caught.
“These results confirm our belief that ethics education must begin
in elementary school,” says Barry Salzberg, U.S. Managing Partner of
Deloitte, one of the nation’s leading professional services firms.
“We have teamed up with Junior Achievement to help communicate a
clear message to our nation’s youth; ‘it’s never okay to act
Deloitte has committed $1 million to Junior
Achievement (JA) -- the national leader in economics and business
education -- to develop and implement “Excellence through Ethics,” a
series of lessons that teach kids why it’s so important to make
decisions that are ethical.
“Excellence through Ethics” activities have been
designed to teach kids in grades 4 through 12 the concept of
intellectual property rights, the importance of presenting
themselves truthfully and accurately during a job search, why
insider trading is illegal, and why ethical standards are important
for business people. The curriculum is available nationwide through
JA offices and online through the JA/Deloitte Business Ethics
Elementary school students will get their first
introduction to the curriculum in the fourth grade. They will be
taught the role business plays in environmental stewardship. The
lesson delves into a scenario with a pencil company that cuts down
too many trees without replanting new ones.
Middle school students will be taught more
complex concepts. They will learn about the importance of presenting
themselves truthfully during a job interview, and examine the pros
and cons of moving production operations to foreign countries.
High school students will learn concepts they can
take out into the working world with them when they graduate, such
as why businesses are obliged to ensure worker safety, what insider
trading is and why it’s illegal, and the importance of good
“Ethical behavior is the cornerstone of the
American free enterprise system and the key to success in business.
The message we’re sending to America’s future CEOs, analysts,
marketing directors, purchasing managers, and accountants is that
honesty is always the best policy,” says David S. Chernow, president
and CEO of Junior Achievement Inc.
For more information about the “Excellence
through Ethics” program, visit
Courtesy of ARA Content