Beware of Fake Designer Products
(ARA) - That Gucci bag you just bought for a fraction of the cost of
retail -- are you sure it’s real? What about those Tommy Hilfiger
jeans? Or the Hermes scarf? Just because something has a designer’s
label doesn’t mean it’s actually made by that company. There’s a
chance it could be a fake.
Every year, billions of dollars in fake designer
products are sold on the street, in retail shops, at mall kiosks and
at private parties. The retail industry as a whole loses $500
billion a year -- that’s seven percent the worldwide trade in
counterfeit goods. This number doesn’t include the losses to city
tax coffers nationwide.
The consumer loses as well. Knock-offs are made
with cheaper materials, have poor workmanship, and do not even
approach the quality of an original. Unfortunately many items are
cleverly copied, and it’s difficult to tell the difference
New technology can help consumers get the quality
they pay for. Applied DNA Sciences, Inc., a biotechnology products
and services company, may have a solution to this shoppers’ dilemma.
The strategy is to place a unique marker into a product label, thus
enabling the product to have its own “fingerprint.”
It works this way: unique sequences of DNA codes
that are virtually impossible to replicate become a fingerprint or
traceable marking for a product. Various combinations of specially
processed botanical DNA fragments, with unique characteristics and
one-of-a-kind sequences, or codes, are embedded into ink or onto a
label, which then becomes a traceable tag for any imprinted product.
The proprietary process allows plant DNA molecules to withstand
light, heat, solvents and other environmental conditions that would
normally cause degeneration.
This DNA Ink is nearly impossible to copy due to
the unlimited number of specific sequences. The company is able to
tailor the DNA Ink to meet any product requirements and it can be
used in conjunction with more than one anti-counterfeit technology
including holograms, biometrics, fingerprint recognition and all
other types of ink anti-counterfeit technologies.
Using combinations of plant DNA that are embedded
into a non-silicon based microchip, the company can create custom
labels or hang tags with the embedded DNA Chip for manufacturers to
easily authenticate. Either a credit card slot reader, for hangtags,
or a contact point system can be used to instantly determine whether
a garment is genuine. This “instant detection” will be available at
“Counterfeiters should beware,” says Dr. Julia
Hunter, spokeswoman for Applied DNA Sciences, Inc. “This technology
leapfrogs over all other existing biometric technologies, and makes
forgery completely detectable.”
Once this technology is widely applied, consumers
can be assured that when they pay for a beautiful Kate Spade bag,
it’s going to be the real thing.
For further information, visit
Courtesy of ARA Content